Bobby McKeon Jr., professionally known as 4B, has spent over half his life relentlessly pursuing his sound and vision as a DJ and producer. His work has earned support from industry heavyweights including Skrillex, Diplo, Tiësto, and more. 4B’s breakout single, “Pop Dat,” became a defining trap anthem upon its release in 2015, quickly evolving into a global festival staple. The record went on to become one of the most-played trap songs of 2016 according to 1001Tracklists and has since surpassed 20 million plays across the internet. He followed that success with the 2018 release “Whistle,” a high-energy Jersey Club–meets-EDM anthem that led to collaborations with Chris Brown, Trippie Redd, and other major artists across the global music landscape. Known for boundary-pushing, forward-thinking production, 4B brings the same precision to his remixes, including reinterpretations of Fetty Wap’s “My Way” (with Flosstradamus), DJ Snake’s “Middle,” and J Balvin’s “Mi Gente.” Whether original or remix, 4B consistently delivers records that connect with listeners on a massive scale. His catalog has earned co-signs from nearly every major DJ, producer, and label, including Interscope, Ultra, Mad Decent, Dim Mak, and OWSLA. In addition, he founded his own imprint, Maca Records, further solidifying his reputation as an artist who delivers quality with consistency and earns respect at every level of the industry. 4B’s dedication to his craft has taken him from humble beginnings to landmark performances at major festivals worldwide, including his Park ‘N Rave show with Insomniac during quarantine, EDC New York, Orlando, and Las Vegas, Coachella, Hard Summer, and countless club shows in between. What began as beats mapped out at a school lunch table in Westfield, New Jersey has evolved into a career that embodies the dream of every young producer who stays up late chasing sound, vision, and impact.

In his first collaboration with Deadbeats, legendary New Jersey-based DJ and producer 4B comes through with “WHAT IS THIS”. Ushering in a new chapter “WHAT IS THIS” shows 4B delving into dubstep sonics while staying true to his recognizable sound. Weaving relentless basslines, slamming drums and a clever Jersey Club switch up, “WHAT IS THIS” is set to become a festival weapon this summer and beyond.